College of Business

Data Analytics and Storytelling

51ºÚÁÏ꿉۪s Data Analytics and Storytelling program equips students with the technical skills and narrative strategies needed to transform data into actionable insights. In today’s data-driven business world, organizations demand professionals who not only understand analytics but can also communicate results in a clear and compelling way. This concentration prepares you to analyze complex datasets, identify trends, and tell compelling stories that support informed decision-making across various industries.

Program Snapshot

  • : 120 hours (typical for undergraduate degree)
  • ONLY Requirement: 12 hours
  • Accreditation: College of Business at 51ºÚÁÏÍø

Why Choose This Program?

  • Gain in-demand skills in data management, visualization, and analytics
  • Learn how to translate data into insights that drive organizational success
  • Affordable tuition at a public university
  • Supportive faculty with expertise in analytics and applied business problem-solving
  • Program prepares you for both immediate career opportunities and graduate study

Program Highlights

  • Key Courses: Data Management, Descriptive Analytics, Data Visualization, Systems Analysis and Design, Data Analytics, Data Mining
  • Skills Learned:
    • Data management and cleaning
    • Statistical analysis and descriptive analytics
    • Data visualization and dashboard design
    • Predictive analytics and data mining
    • Business storytelling and decision support

Career Opportunities & Average Salaries

Graduates of this program may qualify for roles such as:

  • Business/Data Analyst
  • Data Visualization Specialist
  • Business Intelligence Analyst
  • Operations Analyst
  • Market Research Analyst

Average Starting Salary in Arkansas – $62,032
Average Salary – $81,013

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Contact

Nathan Campbell, Dean
College of Business

Mooney Hall 309
1099 Presidents Drive
Arkadelphia, AR 71999-0001
870-230-5312