51ºÚÁÏ꿉۪s Data Analytics and Storytelling program equips students with the technical skills and narrative strategies needed to transform data into actionable insights. In today’s data-driven business world, organizations demand professionals who not only understand analytics but can also communicate results in a clear and compelling way. This concentration prepares you to analyze complex datasets, identify trends, and tell compelling stories that support informed decision-making across various industries.
Program Snapshot
- : 120 hours (typical for undergraduate degree)
- ONLY Requirement: 12 hours
- Accreditation: College of Business at 51ºÚÁÏÍø
Why Choose This Program?
- Gain in-demand skills in data management, visualization, and analytics
- Learn how to translate data into insights that drive organizational success
- Affordable tuition at a public university
- Supportive faculty with expertise in analytics and applied business problem-solving
- Program prepares you for both immediate career opportunities and graduate study
Program Highlights
- Key Courses: Data Management, Descriptive Analytics, Data Visualization, Systems Analysis and Design, Data Analytics, Data Mining
- Skills Learned:
- Data management and cleaning
- Statistical analysis and descriptive analytics
- Data visualization and dashboard design
- Predictive analytics and data mining
- Business storytelling and decision support
Career Opportunities & Average Salaries
Graduates of this program may qualify for roles such as:
- Business/Data Analyst
- Data Visualization Specialist
- Business Intelligence Analyst
- Operations Analyst
- Market Research Analyst
Average Starting Salary in Arkansas – $62,032
Average Salary – $81,013
Related Program
​â¶Ä‹â¶Ä‹â¶Ä‹â¶Ä‹â¶Ä‹
Contact

Nathan Campbell, Dean
College of Business
Mooney Hall 309
1099 Presidents Drive
Arkadelphia, AR 71999-0001
870-230-5312