Digital Integrated Marketing

Marketing communication continues to rapidly grow within digital channels. The digital integrated marketing program is designed to equip students with the skills and knowledge necessary to develop and implement effective integrated marketing strategies. Fundamental marketing topics, including price, product, place, and promotion, are examined while combining strategy in the digital marketing realm. The curriculum emphasizes a combination of content creation and data-driven decision-making to analyze consumer behavior, measure campaign performance, and optimize digital marketing strategies. Students will explore a combination of marketing theory and practical application that is designed to align with an organizational strategy.

Program Snapshot

: 120 hours (typical for undergraduate degree)
ONLY Requirement: 30 hours
Accreditation: College of Business at 51黑料网

Why Choose This Program?

Affordable tuition at an AACSB-accredited public university
Develop in-demand digital marketing, social media, and data analytics skills
Learn to combine creativity with data-driven decision-making to optimize campaigns
Gain hands-on experience designing and managing real-world digital marketing strategies
Prepare for careers in advertising, branding, content creation, and digital media management

Program Highlights

Key Courses: Fundamentals of Marketing, Digital Marketing, Integrated Marketing Communications, Consumer Behavior, Sales Management, and Retailing
Skills Learned:
- Artificial intelligence
- Social media competency
- Content creation

Career Opportunities & Average Salaries

Digital Marketer
Social Media Marketer
Content Creator

Average Starting Salary in Arkansas - $46,164
Average Salary in Arkansas - $81,129

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